Jay Hamilton (motorsports journalist and former manager and salesman for several automotive dealerships) wants to make sure if you’re buying a car, it is you and not the dealership in the driver seat of the negotiation. His straight-talking ninety-two page primer is folksy and filled with personal anecdotes and insider information designed to give a buyer the money-saving advantage needed to make a smart deal. It is well worth the price of the quick-read book. In fact, with the information provided in the nine chapters of HOW TO BUY A CAR WITHOUT LOSING YOUR SHIRT, the reader will come to know exactly what the salesman knows, and more.
Like having a personal consultant at your side, Hamilton’s casual but detailed primer is a fun and easy read. Topics range from researching your dealership to motivations of a salesman, and even to specifics regarding some of the tricks and traps which plague the industry of automobile sales. Using personal experience and anecdotes, Hamilton breaks down the psychology of buying by illustrating the complexities of the buyer/seller relationship in layman’s terms.
Particularly in the chapter, The Five Steps in Selling a Car, we learn how salesmen can play to a buyer’s habits, tap into a customer’s behavior patterns, and subtly connect to their customer's psychology in order to dampen intellect, amplify passion, and compel them to just say ‘yes’. But with the help of HOW TO BUY A CAR WITHOUT LOSING YOUR SHIRT, the reader will be informed not just in the buy/sell process (including used vehicles), but also in the servicing of the vehicle for the future, and even right down to the nitty-gritty of the warranty package.
Beginning with a simple concept--actually practicing to buy a car out in the real market before opening one's wallet--Hamilton’s no-nonsense advice and personal experience will literally save the buyer hundreds and possibly even thousands of dollars. And with hand-drawn comic illustrations (by artist Michael Garvin) and witty personal examples from real life, this book distinguishes itself as a serious, but seriously fun way to very quickly become a wise consumer—and not just for automobiles, but also in the practical buyer/seller situations we face each and every day.
If you are in the market for a vehicle, preparing with this book is an invaluable asset!
Like having a personal consultant at your side, Hamilton’s casual but detailed primer is a fun and easy read. Topics range from researching your dealership to motivations of a salesman, and even to specifics regarding some of the tricks and traps which plague the industry of automobile sales. Using personal experience and anecdotes, Hamilton breaks down the psychology of buying by illustrating the complexities of the buyer/seller relationship in layman’s terms.
Particularly in the chapter, The Five Steps in Selling a Car, we learn how salesmen can play to a buyer’s habits, tap into a customer’s behavior patterns, and subtly connect to their customer's psychology in order to dampen intellect, amplify passion, and compel them to just say ‘yes’. But with the help of HOW TO BUY A CAR WITHOUT LOSING YOUR SHIRT, the reader will be informed not just in the buy/sell process (including used vehicles), but also in the servicing of the vehicle for the future, and even right down to the nitty-gritty of the warranty package.
Beginning with a simple concept--actually practicing to buy a car out in the real market before opening one's wallet--Hamilton’s no-nonsense advice and personal experience will literally save the buyer hundreds and possibly even thousands of dollars. And with hand-drawn comic illustrations (by artist Michael Garvin) and witty personal examples from real life, this book distinguishes itself as a serious, but seriously fun way to very quickly become a wise consumer—and not just for automobiles, but also in the practical buyer/seller situations we face each and every day.
If you are in the market for a vehicle, preparing with this book is an invaluable asset!
The truth fairy is in complete agreement with Tom on this one!
The cover is a painting to the author's specifications by Gainesville, Florida artist Michael Garvin. Note that the salesman is depicted as a vulture, and that he has the customer's shirt thrown over his left shoulder!
The website also has a couple of pdf files available telling you how to go about cracking the dealer cost code that often on every price tag in furniture, appliance, and electronics stores, so you can use the negotiating techniques from HOW TO BUY A CAR to save money also those items, and a pdf that tells you how to use the information in this book to start your own business as a car-buying negotiator for other customers!
Find links to retailers who have this book for sale, at the book's website
This is a link to the book's website
The website also has a couple of pdf files available telling you how to go about cracking the dealer cost code that often on every price tag in furniture, appliance, and electronics stores, so you can use the negotiating techniques from HOW TO BUY A CAR to save money also those items, and a pdf that tells you how to use the information in this book to start your own business as a car-buying negotiator for other customers!
Find links to retailers who have this book for sale, at the book's website
This is a link to the book's website
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